Nineteen31 presents the AFCON 2023 Social Media Tracker

⚽️ #AFCON23 has eclipsed European club football (and any other football really) ⬇️ 

🏟 The competition just reached its knockout round after a thrilling group stages where many upsets occurred and record of 2.5 goals per game was set.

According to Confederation Africaine de Football (CAF), total attendance so far has reached 600 000 people (this - despite the controversies around ticketing)

📲 To measure the popularity of the competition, Nineteen31 has been tracking the different social media accounts and hashtags involved in the competition. We are dropping our first report tomorrow but here's a sneak peek :

🏆 Confederation Africaine de Football (CAF) alone has gained in 12 days :
1 million followers on TikTok
+ 150 000 followers on Youtube
+500 000 followers on Instagram
+85 000 followers on Twitter
+200 followers on Facebook

Download the full report here  

The banter on social media has been unparalleled : there are simply no other competitions that bring African audiences together in such an entertaining and engaging way. These numbers show us the audience that African football can gather if properly marketed and distributed 💥